Details Hub
Deep-dive hub in Behavior Intelligence: button CTR, audience and acquisition tables, cohort views, mini realtime, segment tools, and CSV export in one place.
Details page structure
Details is a tabbed deep-dive hub for analysts who outgrew single-purpose pages. Tabs: Buttons, Audience, Acquisition, and Advanced bundle related tables without navigating the full sidebar. Global date range and segments still apply.
Buttons tab
Site-wide button and CTA analytics: click-through rates, top components, per-page drill-down showing which elements drive actions. Requires Tracking Plan coverage. Use alongside Content to see whether low page engagement is content or CTA placement.
Per-page drill-down reveals component-level funnels when processes attach to specific clicks.
Audience tab
Dimensional splits: device, browser, country, new vs returning, landing page distributions. Similar to Traffic breakdowns but with table-first layout and sortable exports. Build segments from interesting slices directly.
Acquisition tab
Channel, source, medium, and campaign tables with session and goal metrics. Complements Marketing attribution charts with sortable raw rows for spreadsheet users.
Advanced tab
Power features in one place:
- Mini Realtime snapshot
- Goals progress
- Content funnel shortcuts
- Top journeys excerpt
- Cohort views
- Inline segment builder
- Export panel
Cohorts group visitors by first-seen week or month to compare retention and goal rates—valuable for content and product launch postmortems.
Export and integrations
Export panel triggers CSV downloads or REST-backed extracts compatible with external BI. Respect capability checks; exported data follows privacy modes (no raw IP).
When to live in Details
Power users doing daily analysis may keep Details Advanced open for cohort and export shortcuts. Marketing ops may prefer Acquisition tab over Marketing donuts when sorting wide campaign tables.
Button optimization loop
- Sort Buttons tab by impressions vs clicks.
- Open low-CTR components on live page.
- Check Tracking Plan label matches visible CTA.
- Deploy copy/design test.
- Compare CTR after two weeks in same tab.
Additional best practices
Behavior Intelligence works best when tracking coverage, funnel definitions, and team review rituals stay aligned. Revisit this guide after major site changes—new theme, consent plugin, or checkout provider—and confirm Realtime, Data Quality, and Tracking Plan still agree.
Share direct help links from the in-app help panel so teammates read the same canonical definitions. Press Ctrl+K in the help center to jump between related guides quickly.
- Align date ranges before comparing metrics across pages.
- Document segment names when sharing screenshots.
- Verify fixes in Realtime before closing Growth Plan items.
- Keep UTM conventions consistent for Marketing and Traffic.
- Schedule AI analysis after enough post-change data accumulates.
Working with the global toolbar
Every major Behavior Intelligence report page shares a global toolbar controlling date range, comparison mode, saved views, and active segments. Understanding this toolbar prevents the most common reporting mistake: discussing metrics that look contradictory because two pages use different ranges or filters.
Date ranges support presets (last 7, 28, 90 days) and custom intervals. Comparison mirrors the prior period of equal length. When comparison is off, KPI deltas hide—do not assume zero change. Saved views capture all toolbar state; teach teammates to check the view name in the header before screenshotting for leadership.
Connecting insights to action
Analytics value appears when insights change behavior. Behavior Intelligence routes findings through Growth Plan, Anomalies, and AI Intelligence into prioritized work. A metric without an owner becomes wallpaper. Assign DRI (directly responsible individual) per Growth Plan card and set verification dates.
Cross-link investigations: Traffic anomaly → Sessions sample → Journeys path → Tracking Plan coverage → Funnel step fix. This sequence resolves most conversion mysteries without external tools.
Data freshness expectations
Raw events ingest in near real time on Realtime. Daily aggregates power most dashboard KPIs and typically finalize after processor cron completes overnight in site timezone. Intraday numbers on Traffic are directional, not audit-final. Export via Report Builder after period close for finance-adjacent reporting.
Security and access control
Report data stays inside WordPress authenticated admin. REST endpoints require configured capabilities. Do not expose API keys or disable capability checks for convenience. View-only roles should not access Settings, Tracking Plan writes, or AI job triggers unless policy explicitly allows.
Module updates and compatibility
After Imaginit Core or Behavior Intelligence updates, revisit Getting Started verification steps: Realtime test, Data Quality health, one saved report run. Release notes may add event types or metrics—refresh Report Builder definitions if preview validation fails. Theme changes always trigger Tracking Plan re-crawl before trusting click metrics.
Keyboard shortcuts and help search
From any Behavior Intelligence admin page, open in-app help links to jump to the matching guide on the public help center. Within the help site, press Ctrl+K or Cmd+K to open Spotlight search across all articles, headings, and keywords. Search for metric names, page titles, or tasks like "export CSV" to find the right workflow without browsing the sidebar.
Bookmark frequently used guides for your role: content editors often need Content Performance and Organic Search; engineers need Tracking Plan and Data Quality; leadership prefers Overview and Reports email summaries.