Content Performance

Measure page-level content engagement in Behavior Intelligence: views, scroll depth, exit rate, CTA clicks, highlights, and sortable page tables for optimiza...

Why content metrics matter

Traffic tells you who arrived; Content Performance tells you whether pages actually worked. Each URL receives views, average scroll depth, exit rate, and CTA engagement derived from tracked components on that page. This is where you find blog posts that attract visits but never push readers to product pages, or landing pages with strong scroll but weak button clicks.

Summary KPIs

Site-wide averages for the selected range include typical scroll depth, mean exit rate, total content views, and aggregate CTA click rate. Use these as benchmarks when judging individual pages in the table below.

Highlights: winners and leaks

Highlight cards call out:

  • Top pages by views — Your traffic magnets.
  • Leaking pages — High views paired with elevated exit rates.
  • Low engagement — Pages with shallow scroll relative to length.

Investigate leaks with Journeys (where users go next) and Details → Buttons (whether CTAs are visible and tracked).

Pages table columns

  1. Page URL / title — WordPress path or canonical URL.
  2. Views — page_enter count.
  3. Avg scroll depth — Percent of page height reached.
  4. Exit rate — Share of sessions ending on this page.
  5. CTA clicks — Tracked button/link interactions on the page.

Sort by any column to prioritize optimization work. Low scroll on long articles suggests TL;DR issues; high exit on checkout pages suggests friction.

Tip: After publishing a major page update, compare scroll and exit metrics for the two weeks before and after in Report Builder—quantify whether the rewrite helped.

Connecting content to conversions

Content alone rarely equals conversion. Cross-reference high-performing pages with Funnels to see whether readers reach signup or contact steps. Marketing attribution shows whether content assists conversions even when it is not the last touch.

Workflow with SEO and Growth Plan

Organic Search identifies queries driving traffic to each URL; Content shows on-page behavior once visitors arrive. Send underperforming URLs to Growth Plan as opportunities with status tracking from discovery through deployment and verification.

Content experimentation

Run A/B tests outside BI first, then validate winners with before/after Content metrics. Scroll depth improvements without CTA click lifts suggest readability gains without conversion impact—iterate hero sections next.

Editorial calendar integration

Tag publish dates in Growth Plan when launching cornerstone content. Review Content table at day 7, 30, and 90 for sustained engagement vs launch spike only. Pair with Organic Search query growth for SEO validation.

Additional best practices

Behavior Intelligence works best when tracking coverage, funnel definitions, and team review rituals stay aligned. Revisit this guide after major site changes—new theme, consent plugin, or checkout provider—and confirm Realtime, Data Quality, and Tracking Plan still agree.

Share direct help links from the in-app help panel so teammates read the same canonical definitions. Press Ctrl+K in the help center to jump between related guides quickly.

  • Align date ranges before comparing metrics across pages.
  • Document segment names when sharing screenshots.
  • Verify fixes in Realtime before closing Growth Plan items.
  • Keep UTM conventions consistent for Marketing and Traffic.
  • Schedule AI analysis after enough post-change data accumulates.

Working with the global toolbar

Every major Behavior Intelligence report page shares a global toolbar controlling date range, comparison mode, saved views, and active segments. Understanding this toolbar prevents the most common reporting mistake: discussing metrics that look contradictory because two pages use different ranges or filters.

Date ranges support presets (last 7, 28, 90 days) and custom intervals. Comparison mirrors the prior period of equal length. When comparison is off, KPI deltas hide—do not assume zero change. Saved views capture all toolbar state; teach teammates to check the view name in the header before screenshotting for leadership.

Connecting insights to action

Analytics value appears when insights change behavior. Behavior Intelligence routes findings through Growth Plan, Anomalies, and AI Intelligence into prioritized work. A metric without an owner becomes wallpaper. Assign DRI (directly responsible individual) per Growth Plan card and set verification dates.

Cross-link investigations: Traffic anomaly → Sessions sample → Journeys path → Tracking Plan coverage → Funnel step fix. This sequence resolves most conversion mysteries without external tools.

Data freshness expectations

Raw events ingest in near real time on Realtime. Daily aggregates power most dashboard KPIs and typically finalize after processor cron completes overnight in site timezone. Intraday numbers on Traffic are directional, not audit-final. Export via Report Builder after period close for finance-adjacent reporting.

Security and access control

Report data stays inside WordPress authenticated admin. REST endpoints require configured capabilities. Do not expose API keys or disable capability checks for convenience. View-only roles should not access Settings, Tracking Plan writes, or AI job triggers unless policy explicitly allows.

Module updates and compatibility

After Imaginit Core or Behavior Intelligence updates, revisit Getting Started verification steps: Realtime test, Data Quality health, one saved report run. Release notes may add event types or metrics—refresh Report Builder definitions if preview validation fails. Theme changes always trigger Tracking Plan re-crawl before trusting click metrics.

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