Track traffic, sessions, behavior and KPIs in one clean view.
See user behavior.
Find the reason.
Decide what grows next.
Behavior Intelligence is a WordPress analytics workspace built for behavior, traffic, journeys, funnels, content, SEO, campaigns, anomalies, growth planning and data quality.
Data is valuable only when it answers a business question.
The whole experience is shaped around four questions: what happened, what changed, why it changed, and what should happen next.
Compare time ranges, notice movement, and focus on the segments that matter.
Use journeys, funnels, content and acquisition context to find the likely cause.
Turn opportunities and issues into a growth plan your team can follow.
From the first click to the next growth decision.
Instead of switching between scattered tools, review behavior, acquisition, content, SEO, processes and data trust inside your WordPress environment.
User Journeys
Explore frequent paths and recent sessions to understand what happened before and after key moments.
Learn more →Funnels & Processes
Review funnels, drop-offs and completion trends for the flows that matter most.
Segments
Group visitors by attributes and behavior so every analysis gets more precise.
Organic Search
See organic performance, technical SEO checks and search opportunities next to real user behavior.
Aria
Use the latest run, comparison history and the built-in assistant to review and summarize complex analysis faster.
Growth Plan
Keep opportunities and actions inside an organized backlog and move them forward with clarity.
Anomalies
Spot unusual changes, inspect severity and trigger the next investigation step.
Data Quality & Tracking Plan
Review data freshness, event coverage, tracking status and signal quality before acting on the numbers.
Know what is happening in seconds.
See core KPIs, data status, trends, traffic sources and open actions in one place without turning the dashboard into a wall of charts.
- Visitors, sessions, pageviews and engagement
- Time-range comparison and primary trend
- Traffic sources and top pages
- Open actions and direct paths into Growth Plan
Not just “how many”, but also “how they moved”.
User journeys and process funnels help you locate friction, repeated patterns and meaningful drop-off points in the real user experience.
Connect acquisition to behavior and outcomes.
Organic Search, content performance, UTM, goals, campaign mix, attribution credit and assisted conversions can all sit in one connected view.
Some search-related insights require a Google Search Console connection.Aria, the analysis assistant inside your panel.
Latest run, compare history and assistant views help your team review, compare and summarize faster.
Aria is focused on explanation and synthesis. AI capabilities depend on your own AI provider and setup.
Turn analysis into a real action list.
Growth Plan is where insight gets closer to execution. Combined with anomalies, it helps your team move from detection to action.
- New / Planned / In progress / Done statuses
- Organized growth backlog management
- SEO opportunity imports
- Recheck and follow-up workflows
Before you decide, make sure the data deserves trust.
Health score, queue and freshness, event coverage, backfill checks, MaxMind status and UTM warnings help you separate business problems from data problems.
The same data, different jobs to get done.
“Are we better this month or worse?”
See business health, major changes, problems, opportunities and open actions.
“Where is the biggest growth opportunity?”
Work with funnels, bottlenecks, segments, opportunities and Growth Plan.
“Which channel actually delivers results?”
Review campaigns, UTM, conversions, attribution and assisted conversions.
“Which pages deserve attention next?”
Use GSC context, behavior data, content performance and opportunity views.
“Where do users get stuck?”
Use journeys, sessions, friction signals and process drop-offs.
“Can we trust the data?”
Check data health, freshness, coverage, tracking plan and backfills.
Installation and product documentation are always one click away.
Upload or publish your product documentation wherever you want and connect that page from the landing settings. The Help URL is reused in the header, footer and page CTAs.
Start simple, unlock the full workspace when you are ready.
The table below is fully editable from the theme options panel, so you can maintain your Free and Pro packaging without touching the code.
| Feature | Free | Pro |
|---|---|---|
| Core Analytics | ||
| Overview and behavior KPIs | Basic | Full |
| Realtime visitors | Basic | Included |
| Sessions and visit details | Limited | Included |
| Exploration | ||
| User journeys | — | Included |
| Segments | Limited | Included |
| Growth | ||
| Funnels and processes | — | Included |
| Growth Plan | — | Included |
| Anomalies and events | — | Included |
| Marketing | ||
| Content performance | Basic | Included |
| Organic search and GSC insights | — | Included |
| Campaigns, UTM and attribution | — | Included |
| AI | ||
| Aria AI analysis assistant | — | Included |
| Data Trust | ||
| Data Quality and Tracking Plan | Basic | Included |
Questions people ask before they buy.
If your answer is not here, open the documentation or contact us via imagineit.online.
View documentation →